Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do. --Walt Disney The spa industry is the fastest growing category in the wellness industry. With revenues projected to exceed 14 billion dollars in 2015, savvy spas owners will want to ensure that their spas position themselves beyond their competition. This can be difficult; treatments are a commodity and there is very little that's new under the sun. A more compelling strategy might be to tap into the emotional side of customer experience (CX) and give the people what they want. What...
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